I sat in on a webinar yesterday that outlined the increase in customers searching for free shipping. Most sites do not make their free shipping offers easy to find giving the customer what they are looking for.
After the webinar I purchased and setup Free Shipping Golf. My goal is to capture a large percentage of users looking for free shipping codes on golf products and drive them to Golfballs.com, especially golf gifts for the time being.
If someone searches for Free Shipping they will find a code. I rather give them the code on my own site, then have them land on a coupon site that gives them the code and also collects a commission.